Jacques Neirynck, the author of a new concept : “SideView marketing”

Jacques Neirynck is a marketing professor at the CNAM in Paris. He is a visiting professor at ESSEC and Ecole Centrale de Paris, and, starting next October, at the university of Wuhan, China.

He is the author of several books elaborating the benefits of a new concept, “SideView marketing”, helping companies to create long term success by becoming singular in their market place: “Les paradoxes du marketing” (Marketing paradoxes), “Le marketing sans marketing” (A marketing without marketing), “5 règles d’or pour développer votre entreprise” (“The five laws to make your company grow” ),  all published by“Les Editions d’Organisation”, and “SideView marketing” published at “SideView books”.

The press acknowledges the new approach value :

“This book is an absolute gem. It isn’t a book that’s good to read but a book you absolutely must read….A very interesting book indeed, based on the accumulated experience of the author which he uses to its very best advantage to put forward new ideas supported by new business cases and by a precise and polished wording”
“With  refreshing good business sense, Jacques Neirynck successfully questions  preformatted views about marketing strategies”
“It is quite an interesting book, built on the author’s experience…A good surprise indeed among the flow of business books and, let’s  say it, a French book !!!”

Jean-Noël Kapferer for Mangeris

“Competitive marketing is where Jacques Neirynck  excels. He also stands out by his remarkable talent for teaching. He certainly needs those skills to courageously name a marketing book : “marketing without marketing””

L’Expansion

Jacques Neirynck is professor invited in the Key Account management ESSEC program.
Learn more :

• Information on this 6 days module: Valentine Madelin - Email - Tel : 33 (0)1 46 92 49 09

Jacques Neirynck is also a management educator, speaker and advisor for companies of all sizes, from the entrepreneur creating a new business to leading international companies such as Unilever in the food industry, France Telecom in the high-tech market, Dry Clean International, the world leader company in  retail textile care, the bank Credit Mutuel, Leroy Merlin in the DIYmarket or La Bagagerie for the luxury goods sector.

He is a regular expert consultant for the largest European general managers network, the “Association Progrès du Management’ (A.P.M.)

Prior to 2000, he held several top management positions in Xerox, both in France and at an international level providing him with an indepth B to B experience

In France he developed his carrier first in finance before leading the customers services division ( 2500 employees, 300 millions € revenue) transforming this division from a cost center to a value creation one.

At the international level, his last position was vice-president of the engineering system business division, in charge of worldwide marketing, strategy and business development, and was located in Stamford, Connecticut, USA.