The Essec & Mannheim Executive MBA class project

The ESSEC & Mannheim Executive MBA class of 2008 organized a successful global business forum during their ten day Asian residency in Singapore on June 27 ^th , 2007.

As part of the Executive MBA program each class creates and carries out its own class project. It enables the entire class to work together on a joint project and to develop their own identity as a group. The result is the "foot-print" of the class, an expression of its own unique character.  The participants are in charge of all aspects of the conference including agenda setting, selection of speakers, fundraising, communication and marketing. This forges collective cohesion and also fosters skill sharing and cretaivity.

This year the Asia Connect Executive Forum brought together the Essec Asian campus (in Singapore) business leaders, experts and government representatives to discuss strategies on how to deal with the rapidly changing global economy.
In the prestigious setting of the Raffles Hotel, Chloe Cho, Channel NewsAsia Presenter and Producer, moderated the exchange between speakers and participants on the topics of investment, marketing and research & development.

The Ambassador of the European Union in Singapore, H.E. Holger Standertskjold, touched on the role of political decision makers and institutions in facilitating global trade and investment. Representatives of European small and medium sized companies shared their views on the challenges in investing and producing in the Asian market. And large corporations such as Alstom and BASF evaluated the risks and opportunities in discussing intellectual property and technology transfer.   

Thanks to the sponsorship of JP Morgan and Heraeus the forum also provided a good opportunity to expand the participants’ network and build future contacts.

For more information please check out the website:
http://asiaconnect-2007.com/