By: Marcus Chhan, SG"MasterCard emphasizes
‘luxury’
Singapore - MasterCard
Worldwide and ESSEC Business School have launched a new program aiming to
provide professionals in the luxury retail and service industry with an
understanding of current branding, management and consumer trends.
The
MasterCard-ESSEC Luxury Brand Management Program comprises of 15
scholarships to a four-day intensive course run by ESSEC Business School
and selected modules will also be available to students in the region at
ESSEC's new Singapore campus and research centre. ESSEC is a French
institution which offers the only luxury brand management MBA
program.
"There is a real
demand for executive-level talent in the Asia/Pacific luxury retail and
services sectors. Affluent consumers represent a critical market segment
- they set industry benchmarks in terms of product and service standards.
We felt it was important to have a program that draws on our established
and proven curriculum while providing a uniquely Asian perspective,"
Christian Koenig, director for ESSEC Singapore said.
The course will cover
the key challenges and dynamics of the luxury industry, different models
of luxury brand development and unique challenges in managing services
for competitive advantage, and the Chinese luxury market will also be a
special focus of the program. One out of the four days will be spent
studying China's enormous growth potential and will incorporate an
analysis of its luxury consumer market, the geographic distribution of
its affluent consumers and the different regional characteristics.
"MasterCard
Worldwide remains committed to staying at the heart of commerce, by
contributing to education and research that is relevant to industry. With
this latest MasterCard-ESSEC Luxury Brand Management Program, we are
hoping to help high-end retailers and luxury service providers gain
insight into the latest world luxury trends - giving them the skills to
effectively reach out to their target markets," Georgette Tan, VP of
Communications, Asia/Pacific, Middle East and Africa, for MasterCard
Worldwide said.
Professionals currently
employed in the luxury industry in Asia Pacific are eligible to apply,
and applications close 30 June 2007."
Read also the coverage on the scholarship program in the Business Times (May 23, 2007): Téléchargement bt_23may_mastercard_launches_joint_programme.jpg
- Read more about The MasterCard-ESSEC Luxury Brand Management Program
- Read more about the ESSEC Asian Center in Singapore
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