Asian Strategy Workshop
MS SIAI (International Business and Strategy), MS Marketing Management and some MBA students have been given the opportunity to lead a consulting project for four Singapore-based French companies.
They are working with Veolia,Total, Cartierand Club Méditerranée Asia Pacific on various strategic issues for the Asian markets: market studies, business development, potential analysis, pricing optimization, etc...
This is a great opportunity for them to apply the concepts and methods learnt during their ESSEC lectures to concrete business cases in the regional environment, and also to meet local executives
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